Avoiding the Social Media Trap My Journey to Building a Resilient Website for My Business Success
- Ash - C
- Jun 6
- 4 min read
In today's fast-paced digital world, having a tailored website is crucial for any business owner. Like many, I first turned to popular social media platforms, thinking they were the easiest way to connect with my audience and drive sales. However, I soon realised the significant risks of relying solely on these channels. My journey emphasised the importance of establishing a strong online presence that I could fully control.
In this post, I will share the lessons I learned while building my website, highlight the risks of social media dependence, and present my “done for you” package to help you achieve a robust online presence without stress.
The Social Media Gamble
Many new entrepreneurs start by using social media for their sales efforts. I made the same choice, believing it would be my ticket to reaching customers. Over time, though, I noticed alarming trends: accounts getting suspended, ever-changing platform guidelines, and unexpected downtime. These experiences were eye-opening.
For instance, according to a recent survey, over 70% of small businesses report losing access to their social media accounts at least once. If a platform changed its rules or shut down, my business would be at risk. I felt unsteady and vulnerable because my brand relied on spaces I could not control.
Acknowledging these potential dangers pushed me to take action. It was time to create my own space online.
Building My Cornerstone: The Website
Creating my website was a game changer for my business. It became a foundational element of my online identity — a space I could curate and manage completely. Here are the essential steps I took during the process:
Choosing the Right Platform: After researching various website builders, I settled on a user-friendly option that allowed me to prototype my ideas quickly and efficiently. This is where i became a Wix Guru and partner.
Designing for User Experience: I prioritised clean navigation and an appealing layout, focusing on making the visitor experience enjoyable. A well-structured site welcomes users and keeps them engaged.
Creating Valuable Content: Beyond aesthetics, I filled my website with meaningful content. I published blog posts that tackled common problems my audience faced and shared personal insights from my entrepreneurial journey. A good example is you are here reading this blog now.
Optimising for Search Engines: I integrated SEO keywords like “new business,” “online business,” and “startup advice” to help my content rank on Google. This strategy increased my organic traffic by nearly 40% in the first few months.
Ensuring Mobile Compatibility: With around 60% of web traffic coming from mobile devices, ensuring my site was mobile-friendly was crucial for reaching my audience effectively.
This process empowered me to take control of my brand’s online presence in ways I had never imagined.
Control Over My Business Narrative
One major benefit of having my website is that it allows me to control my business narrative. I can shape how my brand is perceived and what messages I want to communicate. Unlike social media platforms, which are often influenced by trends, my website is a steady asset in my brand’s history.
While friends and peers scramble to keep up with the latest social media fads, I am confident in my website's ability to adapt to new content strategies without losing stability. This control has been liberating and has provided me with peace of mind. But lets be honest, do i use social media ? Yes , if it went offline tomorrow would i lose my customers ? No.
Mitigating Risks with a “Done For You” Package
Recognising the challenges many entrepreneurs face in navigating the digital landscape inspired me to create a basic “done for you” package. This service aims to help you launch your website with ease.
What the Package Includes:
Professional Setup: I take care of the technical setup of your website, ensuring it runs efficiently from day one.
Custom Design: Your website will have a unique visual identity that aligns with your brand to create a welcoming user experience.
SEO Optimisation: I include basic SEO strategies to help your site attract organic traffic right from the start.
Content Guidance: You will receive resources and direction for crafting engaging content that resonates with your target audience.
Ongoing Support: I provide continuous support as you grow your digital presence and adapt to changing market conditions.
This package allows you to focus on your business while having a solid digital foundation in place.
Final Thoughts: Take Charge of Your Digital Presence
My journey of building a strong website taught me a critical lesson: my business should not depend on the unpredictable nature of social media. By creating my website, I was able to establish a powerful brand presence and maintain control over my narrative.
If you are at the beginning of your journey and thinking about getting online, I encourage you to invest in your website. The ability to shape your brand while protecting it from external risks is invaluable.
Avoid the pitfalls I encountered with exclusive social media reliance. Take control of your digital space today. Consider my “done for you” package to secure a seamless start. Together, we can build the online presence that supports your success, allowing you to thrive without worrying about social media disruptions.
See you in the next one.
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